Case Studies
3 minute read

How Funding From Paperstack Helped Range Beauty Grow BFCM Sales By 12% and Orders by 49%

Published on
August 20, 2024
Author
Assel Beglinova
Co-founder & CEO @ Paperstack.

Meet Alicia Scott, Founder of Range Beauty.

HI, I'M ALICIA!

Real beauty isn’t all flawless faces and porcelain noses. It has range. For me, that includes acne and eczema flare-ups at any moment’s notice. For you, it may be psoriasis, rosacea or just extra-sensitive dry skin that doesn’t play well with most mainstream makeup formulas on the market. Our skin is ultra-reactive. Ultra-unique. And ultra-beautiful.

I created Range Beauty to help you express your melanin-rich beauty through makeup, even in the midst of a breakout.

With gentle ingredients proven to soothe and heal your skin, like calendula, chamomile, green tea, and French clay, you won’t have to wait until “things calm down” to put on a face. Now, you can wear it proudly - any and every day.

Just like you deserve because #RealSkinHasRange.

Love, Alicia

  • Range Beauty Becomes The First Black Woman-Owned Makeup Brand To Score A “Shark Tank” Deal.
  • Sephora Accelerate 2023
  • Best Setting Powder for Oily, Sensitive Skin 2023 by COSMOPOLITAN.

Range Beauty is where skincare meets makeup and provides an exclusive range of shades for melanin-rich, acne, and eczema-prone skin.

Introducing our skin-friendly beauty products that prioritize the health and comfort of your skin. We understand that your skin is unique and deserves products that won't cause irritation. That's why we have carefully formulated our products with gentle ingredients that your skin will adore every day.

We ensure that all our products comply with the standards set by The National Eczema Association, and we constantly update our "Not For Skin" List to exclude any ingredients known to trigger flare-ups and breakouts.

Rest assured, our "Good To Skin" List is filled with dermatologist-recommended and clinically proven botanical extracts that effectively alleviate reactive skin symptoms. Your skin's safety is our top priority.

Skin-Safe Ingredients: we incorporate nourishing and active botanicals that you already know and love, such as calendula, chamomile, green tea, and argan oil.

A Wide Range of Shades: discover your perfect shade match and confidently flaunt it. We offer a diverse range of shades, catering to fair skin tones all the way to those with deep melanin-rich complexions.

Soothing Design: say goodbye to irritation! Our products are free from synthetic dyes, fragrances, sulfates, and talc, ensuring a calming application and a comfortable feel on your skin.

"First and foremost as a Black woman founder navigating scaling my business with historically limited access to capital, it’s amazing to see another woman changing this narrative. It’s been so great being a part of the Paperstack portfolio. Not just because of the extra capital, but also the hands-on support from Assel and team. They’ve held fireside chats with industry experts for us and Ivan has armed me with my own personal library of supplier and investor contacts. The funding was a great bridge for us to work on increasing brand awareness and cover our overhead including our warehouse rent. We used the funds to improve PR packaging and increased our team of ambassadors from 8 to 40 within one month. Paperstack is truly working to stand out from other providers through the resources they provide, an intuitive dashboard, and feasible fees for small businesses.” — Alicia Scott, Founder & CEO, Range Beauty."

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